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About Mark Brown

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So far Mark Brown has created 5 blog entries.

Big Data: Why is it a Big Deal?

It seems that no matter where you go or who you speak to these days – everyone is talking about data. In particular, “Big Data.”

It’s without doubt one of the so-called “buzz words.” If you bring it up in just about any conversation you are almost guaranteed to get an immediate response and reaction. In

By |October 21st, 2015|Article, Blog|Comments Off on Big Data: Why is it a Big Deal?

Incremental Testing: The Ability to Measure an Impact of a Single Word

Could one word really make or break the sale? The answer is yes. On today’s handheld devices, booking travel only requires a few taps of the thumbs. What’s the down side? Consumers opting for smaller screens mean less real estate to market the destination and the supporting ancillary offerings. For travel companies and others, mobile

By |September 8th, 2015|Article, Blog|Comments Off on Incremental Testing: The Ability to Measure an Impact of a Single Word

Make the Most of Your 2014 Summer Traveler’s Customer Experience

Those on the U.S. East Coast may not agree, but warmer weather is coming. And with warmer weather, we undoubtedly will see those winter sufferers seeking to get away for a little R&R. Travel industry analysts estimate that a typical travel shopper will visit 22 websites in “multiple shopping sessions” before booking a trip. In

By |March 25th, 2014|Article, Blog|Comments Off on Make the Most of Your 2014 Summer Traveler’s Customer Experience

Finding Budget for Improved Mobile Optimization

Earlier this year Shop.org and Forrester Research produced their annual report of e-commerce benchmarks based on a survey of retailers that sell online. The report noted that 29 percent of retailers believe that mobile traffic and sales negatively impact their overall conversion rates. As visits from smartphones and tablets increase, retailers are looking to improved

By |September 30th, 2013|Article, Blog|Comments Off on Finding Budget for Improved Mobile Optimization

Pricing Pressure, Multi-Screening and Testing

Search and social media exert a tremendous downward pressure on primary product pricing, as we’ve discussed previously, by making it much easier for customers to compare pricing across retailers, both online and off. But there’s another aspect of the social age that should be a cause for concern for online retailers: Multi-Screening.

According to a Google

By |July 1st, 2013|Blog|Comments Off on Pricing Pressure, Multi-Screening and Testing
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