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Finding Budget for Improved Mobile Optimization

Earlier this year Shop.org and Forrester Research produced their annual report of e-commerce benchmarks based on a survey of retailers that sell online. The report noted that 29 percent of retailers believe that mobile traffic and sales negatively impact their overall conversion rates. As visits from smartphones and tablets increase, retailers are looking to improved

By |September 30th, 2013|Article, Blog|Comments Off on Finding Budget for Improved Mobile Optimization

Core Product Revenue vs. Ancillary Revenue

We’ve been talking a lot about ancillary revenue in previous posts. What is the difference between ancillary revenue and core product revenue? Here’s a quick overview.

Core product margin is the operating profit percentage on the product most associated with the retailer. In the case of an airline, this would be the margin on a plane

By |September 11th, 2013|Article, Blog|Comments Off on Core Product Revenue vs. Ancillary Revenue
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