/UI/UX
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Five Reasons Customers Convert

People like to think they are in control of their actions. However, decision making is influenced by two parts – external and internal motivators. External motivators are demographics. They’re life experiences and attributes causing groups of people to share interests and spending patterns. They’re why millennials plan trips around adventure while GenXer’s and Baby boomers

By |March 19th, 2018|Blog, Consumer Psychology, Site Design, UI/UX|2 Comments

Leading with clear product purpose and value

Test #3: “Leading with clear product purpose and value”
At Fusion, we learned a long time ago that users typically don’t like the thought of adding more to their order than what they came to buy. Users have one goal when they to come to your site, and any offers that add or detract from that goal can

By |March 8th, 2018|Ancillaries, Blog, Optimization and Testing, Site Design, UI/UX|Comments Off on Leading with clear product purpose and value

Build Better Forms

It is likely that at some point in any designer/developer’s career, they have come across the great and powerful ‘form’ monster and its minions of multi-headed inputs. This is especially true if you live and breathe in the land of UXD.

Forms are the universal tool for requesting and obtaining user information or feedback. It’s a

By |February 27th, 2018|Blog, Site Design, UI/UX|0 Comments

How these UX changes to ancillary products combined to show a +21% lift in revenue

Test #2: “Multiple layout and design changes can improve the UX”
 
Goal:
Implement a layout which simplifies the process for selecting and adding ancillaries while removing products which are not available or are dependent upon other selections will increase revenue per experience.
Key Performance Indicator (KPI):
Purchased Premium/Total Offer Premium
Traffic Source:
Desktop traffic only
Summary of difference(s) between variations:

Figure 1: Variation

By |February 19th, 2018|Ancillaries, Blog, Optimization and Testing, Site Design, UI/UX|Comments Off on How these UX changes to ancillary products combined to show a +21% lift in revenue

CTA button color change – How this resulted in a +30.02% lift!

 
Test #1: “Shop and Enroll”
 
Goal:
A large healthcare insurance provider wanted to increase their click-thrus to their ‘Shop and Enroll’ page which would ultimately result in higher sales by removing the second pod, increasing the size of their main CTA button, and changing the color of their main CTA button to green from blue.
Key Performance Indicator

By |February 8th, 2018|Blog, Consumer Psychology, UI/UX|Comments Off on CTA button color change – How this resulted in a +30.02% lift!

User Experience: Testing Never Ends

Customers today are informed, connected, savvy and willing to hunt for the best deal. Online ecommerce platforms have drastically changed accessibility and intensified the competition for market share. On the web, mom and pop shops, large retailers and everyone in between, are on a fairly even playing field.  So how can you stand out in

By |July 3rd, 2017|Blog, UI/UX|Comments Off on User Experience: Testing Never Ends

User Experience and the Checkout

The old saying goes, “If you give a mouse a cookie, he’ll want a glass of milk.” The same thought process applies to customers when they are finishing an online purchase. Whether they’re buying plane tickets, renting a car, or booking a hotel – there are more than likely other add-ons available to help improve

By |March 13th, 2017|Blog, UI/UX|Comments Off on User Experience and the Checkout

Turning Visitors into Shoppers this Holiday Season

What is the secret sauce for turning a visitor to your website into a customer? As we all know, getting people to your site is the first step, but how do you engage them in wanting to buy? With the U.S. anticipating strong demand for holiday travel and into 2015, how does an online travel

By |November 1st, 2016|Blog, UI/UX|Comments Off on Turning Visitors into Shoppers this Holiday Season
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