/Test Process

6 Reasons Why You Should Be Running CRO On Your Website

Conversion Rate Optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers.  CRO maximizes the value of all site traffic through scientific testing of elements that influence user behavior.
Here are 6 reasons why you should be running CRO on your website:
1. You have a new website or a

Creating a Testing Culture

What is a testing culture? This may vary from organization to organization, but in my mind it means that testing is at the center of every customer-facing change an organization makes. If there is a pending change to a website or mobile application, then we will always look to test the change before making it

By |March 26th, 2018|Blog, Optimization and Testing, Test Process|Comments Off on Creating a Testing Culture

Speed is Everything

Customers have a need… a need for speed. We live in an age where information can be accessed easily online and from anywhere in the world. In addition to copious amounts of information, a growing percentage of consumers expect products and services to be instantly available for purchase online. Basically—the faster the better, which can

By |August 14th, 2017|Blog, Test Process|Comments Off on Speed is Everything

Incremental Testing: The Ability to Measure an Impact of a Single Word

Could one word really make or break the sale? The answer is yes. On today’s handheld devices, booking travel only requires a few taps of the thumbs. What’s the down side? Consumers opting for smaller screens mean less real estate to market the destination and the supporting ancillary offerings. For travel companies and others, mobile

By |July 31st, 2017|Blog, Test Process|Comments Off on Incremental Testing: The Ability to Measure an Impact of a Single Word
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