Sampling with Hashing

A common technique used when introducing a new idea is to test it against a sample population. If it does well with the sample we can conclude that it will do equally well with a larger audience. We can improve the validity of that conclusion, however, by following a couple of important principles.

Randomness –

By |March 12th, 2018|Blog, Optimization and Testing, Technology|1 Comment

Technology and Innovation: Empowering Today’s Traveler

The genie is out of the bottle. Today’s traveler is empowered by technology and using it to their advantage to shop for the best purchase.

For example, commentary from the recent PhoCusWright conference noted that Millennials are shopping with mobile devices with the goal of traveling more while spending less on their trips. Desktop computers are

By |June 5th, 2017|Blog, Technology|Comments Off on Technology and Innovation: Empowering Today’s Traveler
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