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6 Reasons Why You Should Be Running CRO On Your Website

Conversion Rate Optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers.  CRO maximizes the value of all site traffic through scientific testing of elements that influence user behavior.
Here are 6 reasons why you should be running CRO on your website:
1. You have a new website or a

Five Reasons Customers Convert

People like to think they are in control of their actions. However, decision making is influenced by two parts – external and internal motivators. External motivators are demographics. They’re life experiences and attributes causing groups of people to share interests and spending patterns. They’re why millennials plan trips around adventure while GenXer’s and Baby boomers

By |March 19th, 2018|Blog, Consumer Psychology, Site Design, UI/UX|2 Comments

Leading with clear product purpose and value

Test #3: “Leading with clear product purpose and value”
At Fusion, we learned a long time ago that users typically don’t like the thought of adding more to their order than what they came to buy. Users have one goal when they to come to your site, and any offers that add or detract from that goal can

By |March 8th, 2018|Ancillaries, Blog, Optimization and Testing, Site Design, UI/UX|Comments Off on Leading with clear product purpose and value

Build Better Forms

It is likely that at some point in any designer/developer’s career, they have come across the great and powerful ‘form’ monster and its minions of multi-headed inputs. This is especially true if you live and breathe in the land of UXD.

Forms are the universal tool for requesting and obtaining user information or feedback. It’s a

By |February 27th, 2018|Blog, Site Design, UI/UX|Comments Off on Build Better Forms

How these UX changes to ancillary products combined to show a +21% lift in revenue

Test #2: “Multiple layout and design changes can improve the UX”
 
Goal:
Implement a layout which simplifies the process for selecting and adding ancillaries while removing products which are not available or are dependent upon other selections will increase revenue per experience.
Key Performance Indicator (KPI):
Purchased Premium/Total Offer Premium
Traffic Source:
Desktop traffic only
Summary of difference(s) between variations:

Figure 1: Variation

By |February 19th, 2018|Ancillaries, Blog, Optimization and Testing, Site Design, UI/UX|Comments Off on How these UX changes to ancillary products combined to show a +21% lift in revenue

Website Usability: More Than Meets The Eye

Often the first public-facing activity of a business is to launch a website announcing: Here we are! Buy our products or services! Learn about our company!

We all know having a website is very important for a business, but we may not understand what an effective website looks like. Sure, we may like the website ourselves but the

By |March 20th, 2017|Blog, Site Design|Comments Off on Website Usability: More Than Meets The Eye
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