/Mobile
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Getting Your Customers to “Swipe Right”

Let’s face it – consumers today are empowered. The internet marketplace is officially their playground and resourceful consumers hunt relentlessly for the best deals and satisfying user experiences. In pursuit of the most attractive deal, they’re armed with devices that allow them to search, monitor and purchase, on their terms, at any time, from anywhere

By |August 21st, 2017|Blog, Mobile|Comments Off on Getting Your Customers to “Swipe Right”

The Significance of Mobile for Travel Suppliers

Chances are you are probably reading this blog on a handheld device. In fact, the probability you are skimming this on a phone or tablet after seeing it in a tweet or LinkedIn post is quite high. An astounding 40 percent of social media users access their accounts on a mobile device and that number

By |April 17th, 2017|Blog, Mobile|Comments Off on The Significance of Mobile for Travel Suppliers

Finding Budget for Improved Mobile Optimization

Earlier this year Shop.org and Forrester Research produced their annual report of e-commerce benchmarks based on a survey of retailers that sell online. The report noted that 29 percent of retailers believe that mobile traffic and sales negatively impact their overall conversion rates. As visits from smartphones and tablets increase, retailers are looking to improved

By |January 24th, 2017|Blog, Mobile|Comments Off on Finding Budget for Improved Mobile Optimization

Analytics for Mobile: do we need a new strategy?

If you’re doing business online, the pressure to attract, convert and retain customers is already substantial. The rise in optimization as a “core competency for digital marketers” is the outcome of increasingly fierce online competition and price pressure in almost every category. Mobile raises the stakes further. Your existing analytics may need some adjustment to

By |December 12th, 2016|Blog, Mobile|Comments Off on Analytics for Mobile: do we need a new strategy?
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