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Choosing a Partner for Travel Ecommerce Optimization

For travel companies, identifying vendors to support business needs, particularly with services that impact customer experience, is difficult. Before identifying a viable solution, a thorough review of the needs of the service in question, vendor options and their offerings must be conducted.

When selecting a partner to execute ecommerce platform optimization and ancillary sales strategy, decision

By |July 17th, 2017|Blog, Marketplace|Comments Off on Choosing a Partner for Travel Ecommerce Optimization

Customers Increasingly Prefer Online Tickets

Each year millions of Americans go to the theater, explore theme parks with their families and frequent their local movie theater. Trends indicate an increasing percentage of media and entertainment purchases are in the form of online tickets in advance of the event or experience. This provides an opportunity for media and entertainment companies to

By |June 19th, 2017|Blog, Marketplace|Comments Off on Customers Increasingly Prefer Online Tickets

Ancillary Revenue is Growing by Leaps and Bounds

Cheap travel can be viewed as a double-edge sword: it creates a competitive advantage if you can offer a lower price on fares, but it can come with a with a little bit of grumbling from the consumer who’s used to having everything included in their price. In a new study produced by CarTrawler and

By |May 22nd, 2017|Blog, Marketplace|Comments Off on Ancillary Revenue is Growing by Leaps and Bounds

The Future of Customer Experience Management

A recent report from Econsultancy CEO Ashley Friedlein about trends in Digital Marketing for 2014 begins with the results of a recent survey. Conducted by Econsultancy and Adobe, they asked companies to indicate the single most exciting opportunity for their organization in 2014.

The number one answer was Customer Experience.

 

Friedlein predicts that ‘customer experience management’ (CEM)

By |March 6th, 2017|Blog, Marketplace|Comments Off on The Future of Customer Experience Management
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