/Consumer Psychology
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Re-designed credit card offer

Test #5: “Re-designed credit card offer”
Goal:
Provide a redesigned offer (use bolding, action words, value prop, and layout with more space around numbers that are relevant to the offer) that simplifies the benefits of a credit card offer and increases the number of click-thrus to the sign-up page.
Key Performance Indicator (KPI):
Click-thrus
Traffic Source / Segment:
Desktop traffic only
Summary

A Static User Persona is a Bad User Persona

What a User Persona Typically Is:

Most User Personas are created by making a description of one or more “users”. They tend to be filled with quirky personality details and made up information. Throw in a name, a fake picture and voila! You have (as an incredibly simple example):

“Hugh Sampson a 47 year old father of

By |April 20th, 2018|Blog, Consumer Psychology, Personalization & Segmentation|Comments Off on A Static User Persona is a Bad User Persona

Adding a caution message

Test #4: “Adding a caution message”
We mentioned in a previous post that users typically have one goal when they come to a site, and purchasing ancillaries is usually not that goal. The challenge becomes how to get the customer’s attention and provide a compelling reason for them to consider adding an ancillary. Most of us

By |April 5th, 2018|Ancillaries, Blog, Consumer Psychology, Optimization and Testing, Reconsideration|Comments Off on Adding a caution message

Five Reasons Customers Convert

People like to think they are in control of their actions. However, decision making is influenced by two parts – external and internal motivators. External motivators are demographics. They’re life experiences and attributes causing groups of people to share interests and spending patterns. They’re why millennials plan trips around adventure while GenXer’s and Baby boomers

By |March 19th, 2018|Blog, Consumer Psychology, Site Design, UI/UX|2 Comments

CTA button color change – How this resulted in a +30.02% lift!

 
Test #1: “Shop and Enroll”
 
Goal:
A large healthcare insurance provider wanted to increase their click-thrus to their ‘Shop and Enroll’ page which would ultimately result in higher sales by removing the second pod, increasing the size of their main CTA button, and changing the color of their main CTA button to green from blue.
Key Performance Indicator

By |February 8th, 2018|Blog, Consumer Psychology, UI/UX|Comments Off on CTA button color change – How this resulted in a +30.02% lift!

The Impact of a Stronger ‘No’

‘No, thanks.’

We say it all the time.

Many times, we are so pre-occupied with what we’re doing that we don’t take a moment to consider what it is we are actually declining.

Since we were children, we’ve been taught to be polite when declining things we’re not interested in. This tendency is reflected in the design of

By |January 31st, 2018|Ancillaries, Blog, Consumer Psychology, Reconsideration|Comments Off on The Impact of a Stronger ‘No’
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