/Consumer Psychology
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CTA button color change – How this resulted in a +30.02% lift!

Test #1: “Shop and Enroll”
Goal: A large healthcare insurance provider wanted to increase their click-thrus to their ‘Shop and Enroll’ page which would ultimately result in higher sales by removing the second pod, increasing the size of their main CTA button, and changing the color of their main CTA button to green from blue.
Key Performance

By |February 8th, 2018|Blog, Consumer Psychology, UI/UX|Comments Off on CTA button color change – How this resulted in a +30.02% lift!

The Impact of a Stronger ‘No’

‘No, thanks.’

We say it all the time.

Many times, we are so pre-occupied with what we’re doing that we don’t take a moment to consider what it is we are actually declining.

Since we were children, we’ve been taught to be polite when declining things we’re not interested in. This tendency is reflected in the design of

By |January 31st, 2018|Ancillaries, Blog, Consumer Psychology, Reconsideration|Comments Off on The Impact of a Stronger ‘No’
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