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2015: Customizing Online Sales in the Era of the Consumer

During 2015 online retailers can expect a growing demand for customized shopping experiences, especially from travelers, as well as consumers in general. Market trends indicate savvy shoppers are increasingly demanding that retailers tailor their offerings to best suit specific consumer needs and provide a unique and seamless shopping experience.

In addition to consumer expectations, tre
nds within

By |February 6th, 2015|Article, Blog|Comments Off on 2015: Customizing Online Sales in the Era of the Consumer

Technology and Innovation: Empowering Today’s Traveler

The genie is out of the bottle. Today’s traveler is empowered by technology and using it to their advantage to shop for the best purchase.

For example, commentary from the recent PhoCusWright conference noted that Millennials are shopping with mobile devices with the goal of traveling more while spending less on their trips. Desktop computers are

By |January 22nd, 2015|Article, Blog|Comments Off on Technology and Innovation: Empowering Today’s Traveler

Turning Visitors into Shoppers this Holiday Season

What is the secret sauce for turning a visitor to your website into a customer? As we all know, getting people to your site is the first step, but how do you engage them in wanting to buy? With the U.S. anticipating strong demand for holiday travel and into 2015, how does an online travel

By |December 15th, 2014|Article, Blog|Comments Off on Turning Visitors into Shoppers this Holiday Season

Ancillary Revenue is Growing by Leaps and Bounds

Cheap travel can be viewed as a double-edge sword: it creates a competitive advantage if you can offer a lower price on fares, but it can come with a with a little bit of grumbling from the consumer who’s used to having everything included in their price. In a new study produced by CarTrawler and

By |December 5th, 2014|Article, Blog|Comments Off on Ancillary Revenue is Growing by Leaps and Bounds

Are You Ready for Black Friday?

The leaves on the trees have started falling, pumpkin spice lattes are everywhere and it’s almost time to pull the winter coat out of the cedar closet. What do these signs point to? The approach of Black Friday!

We all know that Black Friday, Cyber Monday and the holiday shopping season have started creeping well into

By |November 19th, 2014|Article, Blog|Comments Off on Are You Ready for Black Friday?

Personalizing The Airline Experience

Do you know where your customers live? Do you know where they like to fly? What class they prefer and if they like extra legroom? Do you know if they are married or single? You should.

It is impossible to make informed decisions and offer your customers the best airline experience without leveraging the immense amounts

By |October 13th, 2014|Article, Blog|Comments Off on Personalizing The Airline Experience

Driving Customer Loyalty via Digital Merchandising

Do you know who your best customers are? Do you know which ones are your most valuable? Part of building a customer base is finding new customers, however the best business people know that retaining current customers generates the real revenue. Inc. magazine estimates that it costs five to 10 times more money to acquire

By |September 19th, 2014|Article, Blog|Comments Off on Driving Customer Loyalty via Digital Merchandising

Know Your Travel Customers via Data and Analytics

Big data is a trendy term that has been frequently splashed around in the news, conferences and Silicon Valley during the past few years. But what does it mean? Big data is defined as information that is so large and complex that the normal means of collecting, sorting and understanding it does not work. While

By |September 12th, 2014|Article, Blog|Comments Off on Know Your Travel Customers via Data and Analytics

The Significance of Mobile for Travel Suppliers

Chances are you are probably reading this blog on a handheld device. In fact, the probability you are skimming this on a phone or tablet after seeing it in a tweet or LinkedIn post is quite high. An astounding 40 percent of social media users access their accounts on a mobile device and that number

By |August 28th, 2014|Article, Blog|Comments Off on The Significance of Mobile for Travel Suppliers

Driving Profit in the Hotel Industry with Ancillary Products

For years, airlines have been introducing fees for services in addition to the price of a ticket. RyanAir notoriously once considered charging customers to use the restroom. More recently, Frontier Airlines has started charging passengers to bring carry-ons, in addition to charges for checked luggage (which is now an industry standard).

What might appear to be

By |July 31st, 2014|Article, Blog|Comments Off on Driving Profit in the Hotel Industry with Ancillary Products
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