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User Experience: Testing Never Ends

Customers today are informed, connected, savvy and willing to hunt for the best deal. Online ecommerce platforms have drastically changed accessibility and intensified the competition for market share. On the web, mom and pop shops, large retailers and everyone in between, are on a fairly even playing field.  So how can you stand out in

By |July 3rd, 2017|Blog, UI/UX|Comments Off on User Experience: Testing Never Ends

How Repeat Business In Travel Can Really Take Off

(This post was originally published by Bob Dufour on LinkedIn at: http://linkd.in/1LCCfou)

For travel companies, increasing average order value (AOV) and establishing repeat customers are top priorities. As consumers continue to make more purchases online and via mobile devices, there is an opportunity to optimize ancillary sales, from departure to destination, like never before. A strategic approach

By |June 26th, 2017|Blog, Loyalty|Comments Off on How Repeat Business In Travel Can Really Take Off

Customers Increasingly Prefer Online Tickets

Each year millions of Americans go to the theater, explore theme parks with their families and frequent their local movie theater. Trends indicate an increasing percentage of media and entertainment purchases are in the form of online tickets in advance of the event or experience. This provides an opportunity for media and entertainment companies to

By |June 19th, 2017|Blog, Marketplace|Comments Off on Customers Increasingly Prefer Online Tickets

2017: Customizing Online Sales in the Era of the Consumer

During 2015 online retailers can expect a growing demand for customized shopping experiences, especially from travelers, as well as consumers in general. Market trends indicate savvy shoppers are increasingly demanding that retailers tailor their offerings to best suit specific consumer needs and provide a unique and seamless shopping experience.

In addition to consumer expectations, tre
nds within

By |June 12th, 2017|Blog, Optimization and Testing|Comments Off on 2017: Customizing Online Sales in the Era of the Consumer

Technology and Innovation: Empowering Today’s Traveler

The genie is out of the bottle. Today’s traveler is empowered by technology and using it to their advantage to shop for the best purchase.

For example, commentary from the recent PhoCusWright conference noted that Millennials are shopping with mobile devices with the goal of traveling more while spending less on their trips. Desktop computers are

By |June 5th, 2017|Blog, Technology|Comments Off on Technology and Innovation: Empowering Today’s Traveler

Ancillary Revenue is Growing by Leaps and Bounds

Cheap travel can be viewed as a double-edge sword: it creates a competitive advantage if you can offer a lower price on fares, but it can come with a with a little bit of grumbling from the consumer who’s used to having everything included in their price. In a new study produced by CarTrawler and

By |May 22nd, 2017|Blog, Marketplace|Comments Off on Ancillary Revenue is Growing by Leaps and Bounds

Personalizing The Airline Experience

Do you know where your customers live? Do you know where they like to fly? What class they prefer and if they like extra legroom? Do you know if they are married or single? You should.

It is impossible to make informed decisions and offer your customers the best airline experience without leveraging the immense amounts

By |May 8th, 2017|Blog, Personalization & Segmentation|Comments Off on Personalizing The Airline Experience

Driving Customer Loyalty via Digital Merchandising

Do you know who your best customers are? Do you know which ones are your most valuable? Part of building a customer base is finding new customers, however the best business people know that retaining current customers generates the real revenue. Inc. magazine estimates that it costs five to 10 times more money to acquire

By |May 1st, 2017|Blog, Loyalty|Comments Off on Driving Customer Loyalty via Digital Merchandising

Know Your Travel Customers via Data and Analytics

Big data is a trendy term that has been frequently splashed around in the news, conferences and Silicon Valley during the past few years. But what does it mean? Big data is defined as information that is so large and complex that the normal means of collecting, sorting and understanding it does not work. While

By |April 24th, 2017|Analytics, Blog|Comments Off on Know Your Travel Customers via Data and Analytics

The Significance of Mobile for Travel Suppliers

Chances are you are probably reading this blog on a handheld device. In fact, the probability you are skimming this on a phone or tablet after seeing it in a tweet or LinkedIn post is quite high. An astounding 40 percent of social media users access their accounts on a mobile device and that number

By |April 17th, 2017|Blog, Mobile|Comments Off on The Significance of Mobile for Travel Suppliers
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