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Hotels and the Millennial Traveler

All travelers have their own routines, habits, and must-haves, especially when they are booking accommodations. Millennials, the oft coveted market of people born in the late 80s and after, are a species of their own when it comes to booking hotels. To attract Millennials, some hotels have created walls covered in screens that display pictures

By |July 21st, 2014|Article, Blog|Comments Off on Hotels and the Millennial Traveler

Website Usability: More Than Meets The Eye

Often the first public-facing activity of a business is to launch a website announcing: Here we are! Buy our products or services! Learn about our company!

We all know having a website is very important for a business, but we may not understand what an effective website looks like. Sure, we may like the website ourselves but the

By |June 20th, 2014|Article, Blog|Comments Off on Website Usability: More Than Meets The Eye

User Experience and the Checkout

The old saying goes, “If you give a mouse a cookie, he’ll want a glass of milk.” The same thought process applies to customers when they are finishing an online purchase. Whether they’re buying plane tickets, renting a car, or booking a hotel – there are more than likely other add-ons available to help improve

By |June 6th, 2014|Article, Blog|Comments Off on User Experience and the Checkout

The Future of Customer Experience Management

A recent report from Econsultancy CEO Ashley Friedlein about trends in Digital Marketing for 2014 begins with the results of a recent survey. Conducted by Econsultancy and Adobe, they asked companies to indicate the single most exciting opportunity for their organization in 2014.

The number one answer was Customer Experience.

 

Friedlein predicts that ‘customer experience management’ (CEM)

By |May 23rd, 2014|Article, Blog|Comments Off on The Future of Customer Experience Management

Personalization: Key to Successful E-Commerce in 2014

Technologies are emerging that make targeting, understanding and engaging with your audience more manageable than ever.  As a result, it has become increasingly important for online retailers to start tailoring their offerings to the individual.

Inviting customers to consider conveniently-placed content and products that speak directly to their interests and preferences will enable your business to

By |April 30th, 2014|Article, Blog|Comments Off on Personalization: Key to Successful E-Commerce in 2014

How Travel Providers are Losing Out on Repeat Business

You may be missing out on additional opportunities to sell without even knowing it.

NCR’s recent whitepaper, “A Retail Revolution in Travel,” reveals that while travel providers understand the growing need to better serve their customers, they’re not always following through to help these individuals see additional offers. Only a third of the travelers surveyed have

By |April 15th, 2014|Article, Blog|Comments Off on How Travel Providers are Losing Out on Repeat Business

Make the Most of Your 2014 Summer Traveler’s Customer Experience

Those on the U.S. East Coast may not agree, but warmer weather is coming. And with warmer weather, we undoubtedly will see those winter sufferers seeking to get away for a little R&R. Travel industry analysts estimate that a typical travel shopper will visit 22 websites in “multiple shopping sessions” before booking a trip. In

By |March 25th, 2014|Article, Blog|Comments Off on Make the Most of Your 2014 Summer Traveler’s Customer Experience

Getting the Right Ratio for Your Marketing Spend

A report by Econsultancy highlights a significant issue for digital marketers: most companies operate at a 92:1 ratio. In other words, for every $92 businesses spend driving traffic to their websites, they only spend $1 converting it. Through anecdotal evidence from speaking daily with companies around the world about their digital marketing efforts, I can

By |November 14th, 2013|Article, Blog|Comments Off on Getting the Right Ratio for Your Marketing Spend

Use Data to Add Value, Not Alarm Customers

There’s a fine line marketers must walk when providing a customized experience for visitors on an ecommerce website. Too much customization and you may annoy visitors (or worse). Too little customization and you’re leaving a lot of potential profit on the table.

A few weeks ago, I had the opportunity to travel to Coral Gables, Florida,

By |October 18th, 2013|Article, Blog|Comments Off on Use Data to Add Value, Not Alarm Customers

Finding Budget for Improved Mobile Optimization

Earlier this year Shop.org and Forrester Research produced their annual report of e-commerce benchmarks based on a survey of retailers that sell online. The report noted that 29 percent of retailers believe that mobile traffic and sales negatively impact their overall conversion rates. As visits from smartphones and tablets increase, retailers are looking to improved

By |September 30th, 2013|Article, Blog|Comments Off on Finding Budget for Improved Mobile Optimization
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