/Ancillaries
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Adding a caution message

Test #4: “Adding a caution message”
We mentioned in a previous post that users typically have one goal when they come to a site, and purchasing ancillaries is usually not that goal. The challenge becomes how to get the customer’s attention and provide a compelling reason for them to consider adding an ancillary. Most of us

Leading with clear product purpose and value

Test #3: “Leading with clear product purpose and value”
At Fusion, we learned a long time ago that users typically don’t like the thought of adding more to their order than what they came to buy. Users have one goal when they to come to your site, and any offers that add or detract from that goal can

By |March 8th, 2018|Ancillaries, Blog, Optimization and Testing, Site Design, UI/UX|Comments Off on Leading with clear product purpose and value

How these UX changes to ancillary products combined to show a +21% lift in revenue

Test #2: “Multiple layout and design changes can improve the UX”
 
Goal:
Implement a layout which simplifies the process for selecting and adding ancillaries while removing products which are not available or are dependent upon other selections will increase revenue per experience.
Key Performance Indicator (KPI):
Purchased Premium/Total Offer Premium
Traffic Source:
Desktop traffic only
Summary of difference(s) between variations:

Figure 1: Variation

By |February 19th, 2018|Ancillaries, Blog, Optimization and Testing, Site Design, UI/UX|Comments Off on How these UX changes to ancillary products combined to show a +21% lift in revenue

15 times we added 15% or more revenue to our travel client’s businesses

What’s the magic formula for adding more revenue?  I hate to break it to you, but there is no magic formula or “secret sauce”.  The way to do it is to test everything – but you have to do it properly and with diligence.  Fusion can help your organization understand your current gaps and provide

By |February 8th, 2018|Ancillaries, Article, Blog, Optimization and Testing|Comments Off on 15 times we added 15% or more revenue to our travel client’s businesses

The Impact of a Stronger ‘No’

‘No, thanks.’

We say it all the time.

Many times, we are so pre-occupied with what we’re doing that we don’t take a moment to consider what it is we are actually declining.

Since we were children, we’ve been taught to be polite when declining things we’re not interested in. This tendency is reflected in the design of

By |January 31st, 2018|Ancillaries, Blog, Consumer Psychology, Reconsideration|Comments Off on The Impact of a Stronger ‘No’

Driving Profit in the Hotel Industry with Ancillary Products

For years, airlines have been introducing fees for services in addition to the price of a ticket. RyanAir notoriously once considered charging customers to use the restroom. More recently, Frontier Airlines has started charging passengers to bring carry-ons, in addition to charges for checked luggage (which is now an industry standard).

What might appear to be

By |April 3rd, 2017|Ancillaries, Blog|Comments Off on Driving Profit in the Hotel Industry with Ancillary Products

Hotels and the Millennial Traveler

All travelers have their own routines, habits, and must-haves, especially when they are booking accommodations. Millennials, the oft coveted market of people born in the late 80s and after, are a species of their own when it comes to booking hotels. To attract Millennials, some hotels have created walls covered in screens that display pictures

By |March 27th, 2017|Ancillaries, Blog|Comments Off on Hotels and the Millennial Traveler
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