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Big Data: Why is it a Big Deal?

It seems that no matter where you go or who you speak to these days – everyone is talking about data. In particular, “Big Data.”

It’s without doubt one of the so-called “buzz words.” If you bring it up in just about any conversation you are almost guaranteed to get an immediate response and reaction. In

By |August 7th, 2017|Analytics, Blog|Comments Off on Big Data: Why is it a Big Deal?

Know Your Travel Customers via Data and Analytics

Big data is a trendy term that has been frequently splashed around in the news, conferences and Silicon Valley during the past few years. But what does it mean? Big data is defined as information that is so large and complex that the normal means of collecting, sorting and understanding it does not work. While

By |April 24th, 2017|Analytics, Blog|Comments Off on Know Your Travel Customers via Data and Analytics
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