All travelers have their own routines, habits, and must-haves, especially when they are booking accommodations. Millennials, the oft coveted market of people born in the late 80s and after, are a species of their own when it comes to booking hotels. To attract Millennials, some hotels have created walls covered in screens that display pictures
Often the first public-facing activity of a business is to launch a website announcing: Here we are! Buy our products or services! Learn about our company!
We all know having a website is very important for a business, but we may not understand what an effective website looks like. Sure, we may like the website ourselves but the
The old saying goes, “If you give a mouse a cookie, he’ll want a glass of milk.” The same thought process applies to customers when they are finishing an online purchase. Whether they’re buying plane tickets, renting a car, or booking a hotel – there are more than likely other add-ons available to help improve
A recent report from Econsultancy CEO Ashley Friedlein about trends in Digital Marketing for 2014 begins with the results of a recent survey. Conducted by Econsultancy and Adobe, they asked companies to indicate the single most exciting opportunity for their organization in 2014.
The number one answer was Customer Experience.
Friedlein predicts that ‘customer experience management’ (CEM)
Technologies are emerging that make targeting, understanding and engaging with your audience more manageable than ever. As a result, it has become increasingly important for online retailers to start tailoring their offerings to the individual.
Inviting customers to consider conveniently-placed content and products that speak directly to their interests and preferences will enable your business to
You may be missing out on additional opportunities to sell without even knowing it.
NCR’s recent whitepaper, “A Retail Revolution in Travel,” reveals that while travel providers understand the growing need to better serve their customers, they’re not always following through to help these individuals see additional offers. Only a third of the travelers surveyed have
Those on the U.S. East Coast may not agree, but warmer weather is coming. And with warmer weather, we undoubtedly will see those winter sufferers seeking to get away for a little R&R. Travel industry analysts estimate that a typical travel shopper will visit 22 websites in “multiple shopping sessions” before booking a trip. In
Creating a better customer experience can seem awfully complicated. And maybe it is.
After all, today’s customers interact with brands everywhere from Facebook to print ads to telephone calls. But getting customers the right product at the right price is still an awfully effective piece of the strategy for keeping customers happy. And in an online environment, accomplishing that
A report by Econsultancy highlights a significant issue for digital marketers: most companies operate at a 92:1 ratio. In other words, for every $92 businesses spend driving traffic to their websites, they only spend $1 converting it. Through anecdotal evidence from speaking daily with companies around the world about their digital marketing efforts, I can
There’s a fine line marketers must walk when providing a customized experience for visitors on an ecommerce website. Too much customization and you may annoy visitors (or worse). Too little customization and you’re leaving a lot of potential profit on the table.
A few weeks ago, I had the opportunity to travel to Coral Gables, Florida,