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15 times we added 15% or more revenue to our travel client’s businesses

What’s the magic formula for adding more revenue?  I hate to break it to you, but there is no magic formula or “secret sauce”.  The way to do it is to test everything – but you have to do it properly and with diligence.  Fusion can help your organization understand your current gaps and provide

By |February 8th, 2018|Ancillaries, Article, Blog, Optimization and Testing|Comments Off on 15 times we added 15% or more revenue to our travel client’s businesses

CTA button color change – How this resulted in a +30.02% lift!

 
Test #1: “Shop and Enroll”
 
Goal:
A large healthcare insurance provider wanted to increase their click-thrus to their ‘Shop and Enroll’ page which would ultimately result in higher sales by removing the second pod, increasing the size of their main CTA button, and changing the color of their main CTA button to green from blue.
Key Performance Indicator

By |February 8th, 2018|Blog, Consumer Psychology, UI/UX|Comments Off on CTA button color change – How this resulted in a +30.02% lift!

The Impact of a Stronger ‘No’

‘No, thanks.’

We say it all the time.

Many times, we are so pre-occupied with what we’re doing that we don’t take a moment to consider what it is we are actually declining.

Since we were children, we’ve been taught to be polite when declining things we’re not interested in. This tendency is reflected in the design of

By |January 31st, 2018|Ancillaries, Blog, Consumer Psychology, Reconsideration|Comments Off on The Impact of a Stronger ‘No’

Getting Your Customers to “Swipe Right”

Let’s face it – consumers today are empowered. The internet marketplace is officially their playground and resourceful consumers hunt relentlessly for the best deals and satisfying user experiences. In pursuit of the most attractive deal, they’re armed with devices that allow them to search, monitor and purchase, on their terms, at any time, from anywhere

By |August 21st, 2017|Blog, Mobile|Comments Off on Getting Your Customers to “Swipe Right”

Speed is Everything

Customers have a need… a need for speed. We live in an age where information can be accessed easily online and from anywhere in the world. In addition to copious amounts of information, a growing percentage of consumers expect products and services to be instantly available for purchase online. Basically—the faster the better, which can

By |August 14th, 2017|Blog, Test Process|Comments Off on Speed is Everything

Big Data: Why is it a Big Deal?

It seems that no matter where you go or who you speak to these days – everyone is talking about data. In particular, “Big Data.”

It’s without doubt one of the so-called “buzz words.” If you bring it up in just about any conversation you are almost guaranteed to get an immediate response and reaction. In

By |August 7th, 2017|Analytics, Blog|Comments Off on Big Data: Why is it a Big Deal?

Incremental Testing: The Ability to Measure an Impact of a Single Word

Could one word really make or break the sale? The answer is yes. On today’s handheld devices, booking travel only requires a few taps of the thumbs. What’s the down side? Consumers opting for smaller screens mean less real estate to market the destination and the supporting ancillary offerings. For travel companies and others, mobile

By |July 31st, 2017|Blog, Test Process|Comments Off on Incremental Testing: The Ability to Measure an Impact of a Single Word

How Fusion Customers Avoid Internal “IT Queues”

For companies in the digital age, particularly in the airline industry, the pressures of price transparency has increasingly constricted profit margins on core products. Ancillary revenue is a viable solution for maintaining profit margins, while also providing a better-rounded and customized digital shopping experience for customers.

Managing and consistently improving a digital sales platform, that includes

By |July 24th, 2017|Blog, Business Model|Comments Off on How Fusion Customers Avoid Internal “IT Queues”

Choosing a Partner for Travel Ecommerce Optimization

For travel companies, identifying vendors to support business needs, particularly with services that impact customer experience, is difficult. Before identifying a viable solution, a thorough review of the needs of the service in question, vendor options and their offerings must be conducted.

When selecting a partner to execute ecommerce platform optimization and ancillary sales strategy, decision

By |July 17th, 2017|Blog, Marketplace|Comments Off on Choosing a Partner for Travel Ecommerce Optimization

User Experience: Testing Never Ends

Customers today are informed, connected, savvy and willing to hunt for the best deal. Online ecommerce platforms have drastically changed accessibility and intensified the competition for market share. On the web, mom and pop shops, large retailers and everyone in between, are on a fairly even playing field.  So how can you stand out in

By |July 3rd, 2017|Blog, UI/UX|Comments Off on User Experience: Testing Never Ends
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