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Getting Your Customers to “Swipe Right”

Let’s face it – consumers today are empowered. The internet marketplace is officially their playground and resourceful consumers hunt relentlessly for the best deals and satisfying user experiences. In pursuit of the most attractive deal, they’re armed with devices that allow them to search, monitor and purchase, on their terms, at any time, from anywhere

By |August 21st, 2017|Article, Blog|Comments Off on Getting Your Customers to “Swipe Right”

Speed is Everything

Customers have a need… a need for speed. We live in an age where information can be accessed easily online and from anywhere in the world. In addition to copious amounts of information, a growing percentage of consumers expect products and services to be instantly available for purchase online. Basically—the faster the better, which can

By |August 14th, 2017|Article, Blog|Comments Off on Speed is Everything

Big Data: Why is it a Big Deal?

It seems that no matter where you go or who you speak to these days – everyone is talking about data. In particular, “Big Data.”

It’s without doubt one of the so-called “buzz words.” If you bring it up in just about any conversation you are almost guaranteed to get an immediate response and reaction. In

By |August 7th, 2017|Article, Blog|Comments Off on Big Data: Why is it a Big Deal?

Incremental Testing: The Ability to Measure an Impact of a Single Word

Could one word really make or break the sale? The answer is yes. On today’s handheld devices, booking travel only requires a few taps of the thumbs. What’s the down side? Consumers opting for smaller screens mean less real estate to market the destination and the supporting ancillary offerings. For travel companies and others, mobile

By |July 31st, 2017|Article, Blog|Comments Off on Incremental Testing: The Ability to Measure an Impact of a Single Word

How Fusion Customers Avoid Internal “IT Queues”

For companies in the digital age, particularly in the airline industry, the pressures of price transparency has increasingly constricted profit margins on core products. Ancillary revenue is a viable solution for maintaining profit margins, while also providing a better-rounded and customized digital shopping experience for customers.

Managing and consistently improving a digital sales platform, that includes

By |July 24th, 2017|Article, Blog|Comments Off on How Fusion Customers Avoid Internal “IT Queues”

Choosing a Partner for Travel Ecommerce Optimization

For travel companies, identifying vendors to support business needs, particularly with services that impact customer experience, is difficult. Before identifying a viable solution, a thorough review of the needs of the service in question, vendor options and their offerings must be conducted.

When selecting a partner to execute ecommerce platform optimization and ancillary sales strategy, decision

By |July 17th, 2017|Article, Blog|Comments Off on Choosing a Partner for Travel Ecommerce Optimization

User Experience: Testing Never Ends

Customers today are informed, connected, savvy and willing to hunt for the best deal. Online ecommerce platforms have drastically changed accessibility and intensified the competition for market share. On the web, mom and pop shops, large retailers and everyone in between, are on a fairly even playing field.  So how can you stand out in

By |July 3rd, 2017|Article, Blog|Comments Off on User Experience: Testing Never Ends

How Repeat Business In Travel Can Really Take Off

(This post was originally published by Bob Dufour on LinkedIn at: http://linkd.in/1LCCfou)

For travel companies, increasing average order value (AOV) and establishing repeat customers are top priorities. As consumers continue to make more purchases online and via mobile devices, there is an opportunity to optimize ancillary sales, from departure to destination, like never before. A strategic approach

By |June 26th, 2017|Article, Blog|Comments Off on How Repeat Business In Travel Can Really Take Off

Customers Increasingly Prefer Online Tickets

Each year millions of Americans go to the theater, explore theme parks with their families and frequent their local movie theater. Trends indicate an increasing percentage of media and entertainment purchases are in the form of online tickets in advance of the event or experience. This provides an opportunity for media and entertainment companies to

By |June 19th, 2017|Article, Blog|Comments Off on Customers Increasingly Prefer Online Tickets

2017: Customizing Online Sales in the Era of the Consumer

During 2015 online retailers can expect a growing demand for customized shopping experiences, especially from travelers, as well as consumers in general. Market trends indicate savvy shoppers are increasingly demanding that retailers tailor their offerings to best suit specific consumer needs and provide a unique and seamless shopping experience.

In addition to consumer expectations, tre
nds within

By |June 12th, 2017|Article, Blog|Comments Off on 2017: Customizing Online Sales in the Era of the Consumer
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