/Molly Gertenbach

About Molly Gertenbach

Molly is a UX/Front End Developer for Fusion and has worked with clients including Flynas Airlines, Viva Aerobus, Blue Triangle Tech, Home Depot, Lululemon, Kohls, Cleveland Brothers (Caterpillar), The Bravo Group, and more.

A Static User Persona is a Bad User Persona

What a User Persona Typically Is:

Most User Personas are created by making a description of one or more “users”. They tend to be filled with quirky personality details and made up information. Throw in a name, a fake picture and voila! You have (as an incredibly simple example):

“Hugh Sampson a 47 year old father of

By |April 20th, 2018|Blog, Consumer Psychology, Personalization & Segmentation|Comments Off on A Static User Persona is a Bad User Persona

Five Reasons Customers Convert

People like to think they are in control of their actions. However, decision making is influenced by two parts – external and internal motivators. External motivators are demographics. They’re life experiences and attributes causing groups of people to share interests and spending patterns. They’re why millennials plan trips around adventure while GenXer’s and Baby boomers

By |March 19th, 2018|Blog, Consumer Psychology, Site Design, UI/UX|2 Comments
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