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About Meghan Gemmill

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Analytics for Mobile: do we need a new strategy?

If you’re doing business online, the pressure to attract, convert and retain customers is already substantial. The rise in optimization as a “core competency for digital marketers” is the outcome of increasingly fierce online competition and price pressure in almost every category. Mobile raises the stakes further. Your existing analytics may need some adjustment to

By |December 12th, 2016|Article, Blog|Comments Off on Analytics for Mobile: do we need a new strategy?
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