/Jason Keough
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About Jason Keough

Jason is a responsible for leading and managing a team of strategists and UI/UX developers and designers. He is also a CUA (Certified Usability Analyst) and has over 10 years’ experience leading teams that deliver results for Fusion partners. He is passionate about optimization, testing, and making data-driven decisions.

Jason holds a Bachelor’s degree in Business from the Belmont University and has over 20 years’ experience in e-commerce strategy and web development and design.

Speed is Everything

Customers have a need… a need for speed. We live in an age where information can be accessed easily online and from anywhere in the world. In addition to copious amounts of information, a growing percentage of consumers expect products and services to be instantly available for purchase online. Basically—the faster the better, which can

By |August 14th, 2017|Article, Blog|Comments Off on Speed is Everything

Incremental Testing: The Ability to Measure an Impact of a Single Word

Could one word really make or break the sale? The answer is yes. On today’s handheld devices, booking travel only requires a few taps of the thumbs. What’s the down side? Consumers opting for smaller screens mean less real estate to market the destination and the supporting ancillary offerings. For travel companies and others, mobile

By |July 31st, 2017|Article, Blog|Comments Off on Incremental Testing: The Ability to Measure an Impact of a Single Word

User Experience: Testing Never Ends

Customers today are informed, connected, savvy and willing to hunt for the best deal. Online ecommerce platforms have drastically changed accessibility and intensified the competition for market share. On the web, mom and pop shops, large retailers and everyone in between, are on a fairly even playing field.  So how can you stand out in

By |July 3rd, 2017|Article, Blog|Comments Off on User Experience: Testing Never Ends

Driving Customer Loyalty via Digital Merchandising

Do you know who your best customers are? Do you know which ones are your most valuable? Part of building a customer base is finding new customers, however the best business people know that retaining current customers generates the real revenue. Inc. magazine estimates that it costs five to 10 times more money to acquire

By |May 1st, 2017|Article, Blog|Comments Off on Driving Customer Loyalty via Digital Merchandising

Driving Profit in the Hotel Industry with Ancillary Products

For years, airlines have been introducing fees for services in addition to the price of a ticket. RyanAir notoriously once considered charging customers to use the restroom. More recently, Frontier Airlines has started charging passengers to bring carry-ons, in addition to charges for checked luggage (which is now an industry standard).

What might appear to be

By |April 3rd, 2017|Article, Blog|Comments Off on Driving Profit in the Hotel Industry with Ancillary Products

How Travel Providers are Losing Out on Repeat Business

You may be missing out on additional opportunities to sell without even knowing it.

NCR’s recent whitepaper, “A Retail Revolution in Travel,” reveals that while travel providers understand the growing need to better serve their customers, they’re not always following through to help these individuals see additional offers. Only a third of the travelers surveyed have

By |February 20th, 2017|Article, Blog|Comments Off on How Travel Providers are Losing Out on Repeat Business

Getting the Right Ratio for Your Marketing Spend

A report by Econsultancy highlights a significant issue for digital marketers: most companies operate at a 92:1 ratio. In other words, for every $92 businesses spend driving traffic to their websites, they only spend $1 converting it. Through anecdotal evidence from speaking daily with companies around the world about their digital marketing efforts, I can

By |January 31st, 2017|Article, Blog|Comments Off on Getting the Right Ratio for Your Marketing Spend

The Three E’s – Enable, Enhance, Ensure

In my last post on 8/8/13 I pointed out that Amazon doesn’t optimize for percentage margin. That’s significant because it allows Amazon to lower prices as far as they want. But if we examine the bottom line of digital retailers, they appear to be healthy. How is it possible to remain profitable in a market

By |January 10th, 2017|Article, Blog|Comments Off on The Three E’s – Enable, Enhance, Ensure
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