/Jason Keough

About Jason Keough

Jason is a responsible for leading and managing the consulting engagements for the Fusion Agency. He is also a CUA (Certified Usability Analyst) and has over 10 years’ experience leading teams that deliver results for Fusion partners. He is passionate about optimization, testing, and making data-driven decisions. Jason holds a Bachelor's degree in Business from the Belmont University and has over 20 years’ experience in e-commerce strategy and web development and design.

6 Reasons Why You Should Be Running CRO On Your Website

Conversion Rate Optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers.  CRO maximizes the value of all site traffic through scientific testing of elements that influence user behavior.
Here are 6 reasons why you should be running CRO on your website:
1. You have a new website or a

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