/Dyana Mullins

About Dyana Mullins

Dyana Mullins is a Certified Usability Analyst (CUA) and Certified User Experience Analyst (CXA) who is passionate about strategy, loves great design and enjoys creative marketing. She’s almost always smiling and is driven to make a difference. Dyana has over 15 years of experience developing business strategies, integrating web design and development with optimization, enhancing user experience, and creating digital and print marketing for B2B, B2C and B2B2C.

Getting Your Customers to “Swipe Right”

Let’s face it – consumers today are empowered. The internet marketplace is officially their playground and resourceful consumers hunt relentlessly for the best deals and satisfying user experiences. In pursuit of the most attractive deal, they’re armed with devices that allow them to search, monitor and purchase, on their terms, at any time, from anywhere

By |August 21st, 2017|Blog, Mobile|Comments Off on Getting Your Customers to “Swipe Right”

Customers Increasingly Prefer Online Tickets

Each year millions of Americans go to the theater, explore theme parks with their families and frequent their local movie theater. Trends indicate an increasing percentage of media and entertainment purchases are in the form of online tickets in advance of the event or experience. This provides an opportunity for media and entertainment companies to

By |June 19th, 2017|Blog, Marketplace|Comments Off on Customers Increasingly Prefer Online Tickets

Personalizing The Airline Experience

Do you know where your customers live? Do you know where they like to fly? What class they prefer and if they like extra legroom? Do you know if they are married or single? You should.

It is impossible to make informed decisions and offer your customers the best airline experience without leveraging the immense amounts

By |May 8th, 2017|Blog, Personalization & Segmentation|Comments Off on Personalizing The Airline Experience

Website Usability: More Than Meets The Eye

Often the first public-facing activity of a business is to launch a website announcing: Here we are! Buy our products or services! Learn about our company!

We all know having a website is very important for a business, but we may not understand what an effective website looks like. Sure, we may like the website ourselves but the

By |March 20th, 2017|Blog, Site Design|Comments Off on Website Usability: More Than Meets The Eye

User Experience and the Checkout

The old saying goes, “If you give a mouse a cookie, he’ll want a glass of milk.” The same thought process applies to customers when they are finishing an online purchase. Whether they’re buying plane tickets, renting a car, or booking a hotel – there are more than likely other add-ons available to help improve

By |March 13th, 2017|Blog, UI/UX|Comments Off on User Experience and the Checkout
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