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About Bob Dufour

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So far Bob Dufour has created 21 blog entries.

Ancillary Revenue is Growing by Leaps and Bounds

Cheap travel can be viewed as a double-edge sword: it creates a competitive advantage if you can offer a lower price on fares, but it can come with a with a little bit of grumbling from the consumer who’s used to having everything included in their price. In a new study produced by CarTrawler and

By |December 5th, 2014|Article, Blog|Comments Off on Ancillary Revenue is Growing by Leaps and Bounds

Are You Ready for Black Friday?

The leaves on the trees have started falling, pumpkin spice lattes are everywhere and it’s almost time to pull the winter coat out of the cedar closet. What do these signs point to? The approach of Black Friday!

We all know that Black Friday, Cyber Monday and the holiday shopping season have started creeping well into

By |November 19th, 2014|Article, Blog|Comments Off on Are You Ready for Black Friday?

Personalizing The Airline Experience

Do you know where your customers live? Do you know where they like to fly? What class they prefer and if they like extra legroom? Do you know if they are married or single? You should.

It is impossible to make informed decisions and offer your customers the best airline experience without leveraging the immense amounts

By |October 13th, 2014|Article, Blog|Comments Off on Personalizing The Airline Experience

The Significance of Mobile for Travel Suppliers

Chances are you are probably reading this blog on a handheld device. In fact, the probability you are skimming this on a phone or tablet after seeing it in a tweet or LinkedIn post is quite high. An astounding 40 percent of social media users access their accounts on a mobile device and that number

By |August 28th, 2014|Article, Blog|Comments Off on The Significance of Mobile for Travel Suppliers

Hotels and the Millennial Traveler

All travelers have their own routines, habits, and must-haves, especially when they are booking accommodations. Millennials, the oft coveted market of people born in the late 80s and after, are a species of their own when it comes to booking hotels. To attract Millennials, some hotels have created walls covered in screens that display pictures

By |July 21st, 2014|Article, Blog|Comments Off on Hotels and the Millennial Traveler

Website Usability: More Than Meets The Eye

Often the first public-facing activity of a business is to launch a website announcing: Here we are! Buy our products or services! Learn about our company!

We all know having a website is very important for a business, but we may not understand what an effective website looks like. Sure, we may like the website ourselves but the

By |June 20th, 2014|Article, Blog|Comments Off on Website Usability: More Than Meets The Eye

How Travel Providers are Losing Out on Repeat Business

You may be missing out on additional opportunities to sell without even knowing it.

NCR’s recent whitepaper, “A Retail Revolution in Travel,” reveals that while travel providers understand the growing need to better serve their customers, they’re not always following through to help these individuals see additional offers. Only a third of the travelers surveyed have

By |April 15th, 2014|Article, Blog|Comments Off on How Travel Providers are Losing Out on Repeat Business

The Right Product = Better Customer Experience

Creating a better customer experience can seem awfully complicated. And maybe it is.

 

Source: http://en.community.dell.com/
After all, today’s customers interact with brands everywhere from Facebook to print ads to telephone calls.  But getting customers the right product at the right price is still an awfully effective piece of the strategy for keeping customers happy. And in an online environment, accomplishing that

By |January 21st, 2014|Blog, Uncategorized|Comments Off on The Right Product = Better Customer Experience

Getting the Right Ratio for Your Marketing Spend

A report by Econsultancy highlights a significant issue for digital marketers: most companies operate at a 92:1 ratio. In other words, for every $92 businesses spend driving traffic to their websites, they only spend $1 converting it. Through anecdotal evidence from speaking daily with companies around the world about their digital marketing efforts, I can

By |November 14th, 2013|Article, Blog|Comments Off on Getting the Right Ratio for Your Marketing Spend

The Three E’s – Enable, Enhance, Ensure

In my last post on 8/8/13 I pointed out that Amazon doesn’t optimize for percentage margin. That’s significant because it allows Amazon to lower prices as far as they want. But if we examine the bottom line of digital retailers, they appear to be healthy. How is it possible to remain profitable in a market

By |August 26th, 2013|Article, Blog|Comments Off on The Three E’s – Enable, Enhance, Ensure
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