/Bob Dufour
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About Bob Dufour

Bob is the President and CEO of Fusion. He leverages his extensive experience in sales, marketing, finance and statistics to drive value to our clients.

How Fusion Customers Avoid Internal “IT Queues”

For companies in the digital age, particularly in the airline industry, the pressures of price transparency has increasingly constricted profit margins on core products. Ancillary revenue is a viable solution for maintaining profit margins, while also providing a better-rounded and customized digital shopping experience for customers.

Managing and consistently improving a digital sales platform, that includes

By |July 24th, 2017|Article, Blog|Comments Off on How Fusion Customers Avoid Internal “IT Queues”

Choosing a Partner for Travel Ecommerce Optimization

For travel companies, identifying vendors to support business needs, particularly with services that impact customer experience, is difficult. Before identifying a viable solution, a thorough review of the needs of the service in question, vendor options and their offerings must be conducted.

When selecting a partner to execute ecommerce platform optimization and ancillary sales strategy, decision

By |July 17th, 2017|Article, Blog|Comments Off on Choosing a Partner for Travel Ecommerce Optimization

How Repeat Business In Travel Can Really Take Off

(This post was originally published by Bob Dufour on LinkedIn at: http://linkd.in/1LCCfou)

For travel companies, increasing average order value (AOV) and establishing repeat customers are top priorities. As consumers continue to make more purchases online and via mobile devices, there is an opportunity to optimize ancillary sales, from departure to destination, like never before. A strategic approach

By |June 26th, 2017|Article, Blog|Comments Off on How Repeat Business In Travel Can Really Take Off

2017: Customizing Online Sales in the Era of the Consumer

During 2015 online retailers can expect a growing demand for customized shopping experiences, especially from travelers, as well as consumers in general. Market trends indicate savvy shoppers are increasingly demanding that retailers tailor their offerings to best suit specific consumer needs and provide a unique and seamless shopping experience.

In addition to consumer expectations, tre
nds within

By |June 12th, 2017|Article, Blog|Comments Off on 2017: Customizing Online Sales in the Era of the Consumer

The Right Product = Better Customer Experience

Creating a better customer experience can seem awfully complicated. And maybe it is.

 

Source: http://en.community.dell.com/
After all, today’s customers interact with brands everywhere from Facebook to print ads to telephone calls.  But getting customers the right product at the right price is still an awfully effective piece of the strategy for keeping customers happy. And in an online environment, accomplishing that

By |February 6th, 2017|Blog, Uncategorized|Comments Off on The Right Product = Better Customer Experience

Turning Visitors into Shoppers this Holiday Season

What is the secret sauce for turning a visitor to your website into a customer? As we all know, getting people to your site is the first step, but how do you engage them in wanting to buy? With the U.S. anticipating strong demand for holiday travel and into 2015, how does an online travel

By |November 1st, 2016|Article, Blog|Comments Off on Turning Visitors into Shoppers this Holiday Season
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