Optimization technology that’s driven by people.

Headquartered in Richmond, VA, Fusion is a highly experienced and established digital optimization company that helps clients drive significant incremental revenue while improving the overall customer experience.  Fusion’s core focus is on helping our clients to deliver the right product offer to the right customer at the right time through personalization and continuous merchandising testing and optimization.

Our proprietary optimization and merchandising platform together with our highly experienced team of retail test strategists, data analysts and merchandising experts drive optimization growth through continuous A/B and multivariate testing, predictive modeling and machine learning.  The result is an increase in conversion and improved revenue per offer and a better, more personalized experience for the customer.  Our world class infrastructure and platform is highly secure, robust and scalable to meet the retailing needs of our clients and has enhanced capabilities including predictive modeling, scoring, machine learning, A/B and multivariate testing, online reporting and more.

We have integrated with over 50 clients throughout the retail travel sector including some of the world’s largest airlines and online travel agencies.  We also have partners in the auto, healthcare, and entertainment sectors as well.  As a result, we process in excess of 1.2 billion personalized offers per annum across 45 countries, 23 languages and 153 currencies.

We have been optimizing clients since 2007 and we conduct well over 1500+ A/B and multivariate tests per annum.