­

Re-designed credit card offer

Test #5: “Re-designed credit card offer”
Goal:
Provide a redesigned offer (use bolding, action words, value prop, and layout with more space around numbers that are relevant to the offer) that simplifies the benefits of a credit card offer and increases the number of click-thrus to the sign-up page.
Key Performance Indicator (KPI):
Click-thrus
Traffic Source / Segment:
Desktop traffic only
Summary

Client Service Request

×