//February
­

Build Better Forms

It is likely that at some point in any designer/developer’s career, they have come across the great and powerful ‘form’ monster and its minions of multi-headed inputs. This is especially true if you live and breathe in the land of UXD.

Forms are the universal tool for requesting and obtaining user information or feedback. It’s a

By |February 27th, 2018|Blog, Site Design, UI/UX|0 Comments

How these UX changes to ancillary products combined to show a +21% lift in revenue

Test #2: “Multiple layout and design changes can improve the UX”
 
Goal:
Implement a layout which simplifies the process for selecting and adding ancillaries while removing products which are not available or are dependent upon other selections will increase revenue per experience.
Key Performance Indicator (KPI):
Purchased Premium/Total Offer Premium
Traffic Source:
Desktop traffic only
Summary of difference(s) between variations:

Figure 1: Variation

By |February 19th, 2018|Ancillaries, Blog, Optimization and Testing, Site Design, UI/UX|Comments Off on How these UX changes to ancillary products combined to show a +21% lift in revenue

15 times we added 15% or more revenue to our travel client’s businesses

What’s the magic formula for adding more revenue?  I hate to break it to you, but there is no magic formula or “secret sauce”.  The way to do it is to test everything – but you have to do it properly and with diligence.  Fusion can help your organization understand your current gaps and provide

By |February 8th, 2018|Ancillaries, Article, Blog, Optimization and Testing|Comments Off on 15 times we added 15% or more revenue to our travel client’s businesses

CTA button color change – How this resulted in a +30.02% lift!

 
Test #1: “Shop and Enroll”
 
Goal:
A large healthcare insurance provider wanted to increase their click-thrus to their ‘Shop and Enroll’ page which would ultimately result in higher sales by removing the second pod, increasing the size of their main CTA button, and changing the color of their main CTA button to green from blue.
Key Performance Indicator

By |February 8th, 2018|Blog, Consumer Psychology, UI/UX|Comments Off on CTA button color change – How this resulted in a +30.02% lift!
Client Service Request

×