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Incremental Testing: The Ability to Measure an Impact of a Single Word

Could one word really make or break the sale? The answer is yes. On today’s handheld devices, booking travel only requires a few taps of the thumbs. What’s the down side? Consumers opting for smaller screens mean less real estate to market the destination and the supporting ancillary offerings. For travel companies and others, mobile

By |July 31st, 2017|Article, Blog|Comments Off on Incremental Testing: The Ability to Measure an Impact of a Single Word

How Fusion Customers Avoid Internal “IT Queues”

For companies in the digital age, particularly in the airline industry, the pressures of price transparency has increasingly constricted profit margins on core products. Ancillary revenue is a viable solution for maintaining profit margins, while also providing a better-rounded and customized digital shopping experience for customers.

Managing and consistently improving a digital sales platform, that includes

By |July 24th, 2017|Article, Blog|Comments Off on How Fusion Customers Avoid Internal “IT Queues”

Choosing a Partner for Travel Ecommerce Optimization

For travel companies, identifying vendors to support business needs, particularly with services that impact customer experience, is difficult. Before identifying a viable solution, a thorough review of the needs of the service in question, vendor options and their offerings must be conducted.

When selecting a partner to execute ecommerce platform optimization and ancillary sales strategy, decision

By |July 17th, 2017|Article, Blog|Comments Off on Choosing a Partner for Travel Ecommerce Optimization

User Experience: Testing Never Ends

Customers today are informed, connected, savvy and willing to hunt for the best deal. Online ecommerce platforms have drastically changed accessibility and intensified the competition for market share. On the web, mom and pop shops, large retailers and everyone in between, are on a fairly even playing field.  So how can you stand out in

By |July 3rd, 2017|Article, Blog|Comments Off on User Experience: Testing Never Ends
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