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Hotels and the Millennial Traveler

All travelers have their own routines, habits, and must-haves, especially when they are booking accommodations. Millennials, the oft coveted market of people born in the late 80s and after, are a species of their own when it comes to booking hotels. To attract Millennials, some hotels have created walls covered in screens that display pictures

By |March 27th, 2017|Article, Blog|Comments Off on Hotels and the Millennial Traveler

Website Usability: More Than Meets The Eye

Often the first public-facing activity of a business is to launch a website announcing: Here we are! Buy our products or services! Learn about our company!

We all know having a website is very important for a business, but we may not understand what an effective website looks like. Sure, we may like the website ourselves but the

By |March 20th, 2017|Article, Blog|Comments Off on Website Usability: More Than Meets The Eye

User Experience and the Checkout

The old saying goes, “If you give a mouse a cookie, he’ll want a glass of milk.” The same thought process applies to customers when they are finishing an online purchase. Whether they’re buying plane tickets, renting a car, or booking a hotel – there are more than likely other add-ons available to help improve

By |March 13th, 2017|Article, Blog|Comments Off on User Experience and the Checkout

The Future of Customer Experience Management

A recent report from Econsultancy CEO Ashley Friedlein about trends in Digital Marketing for 2014 begins with the results of a recent survey. Conducted by Econsultancy and Adobe, they asked companies to indicate the single most exciting opportunity for their organization in 2014.

The number one answer was Customer Experience.

 

Friedlein predicts that ‘customer experience management’ (CEM)

By |March 6th, 2017|Article, Blog|Comments Off on The Future of Customer Experience Management
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