/2016
­

Analytics for Mobile: do we need a new strategy?

If you’re doing business online, the pressure to attract, convert and retain customers is already substantial. The rise in optimization as a “core competency for digital marketers” is the outcome of increasingly fierce online competition and price pressure in almost every category. Mobile raises the stakes further. Your existing analytics may need some adjustment to

By |December 12th, 2016|Article, Blog|Comments Off on Analytics for Mobile: do we need a new strategy?

Pricing Pressure, Multi-Screening and Testing

Search and social media exert a tremendous downward pressure on primary product pricing, as we’ve discussed previously, by making it much easier for customers to compare pricing across retailers, both online and off. But there’s another aspect of the social age that should be a cause for concern for online retailers: Multi-Screening.

According to a Google

By |December 5th, 2016|Blog|Comments Off on Pricing Pressure, Multi-Screening and Testing

Turning Visitors into Shoppers this Holiday Season

What is the secret sauce for turning a visitor to your website into a customer? As we all know, getting people to your site is the first step, but how do you engage them in wanting to buy? With the U.S. anticipating strong demand for holiday travel and into 2015, how does an online travel

By |November 1st, 2016|Article, Blog|Comments Off on Turning Visitors into Shoppers this Holiday Season
Client Service Request

×