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Driving Customer Loyalty via Digital Merchandising

Do you know who your best customers are? Do you know which ones are your most valuable? Part of building a customer base is finding new customers, however the best business people know that retaining current customers generates the real revenue. Inc. magazine estimates that it costs five to 10 times more money to acquire

By |September 19th, 2014|Article, Blog|Comments Off on Driving Customer Loyalty via Digital Merchandising

Know Your Travel Customers via Data and Analytics

Big data is a trendy term that has been frequently splashed around in the news, conferences and Silicon Valley during the past few years. But what does it mean? Big data is defined as information that is so large and complex that the normal means of collecting, sorting and understanding it does not work. While

By |September 12th, 2014|Article, Blog|Comments Off on Know Your Travel Customers via Data and Analytics
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