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The Future of Customer Experience Management

A recent report from Econsultancy CEO Ashley Friedlein about trends in Digital Marketing for 2014 begins with the results of a recent survey. Conducted by Econsultancy and Adobe, they asked companies to indicate the single most exciting opportunity for their organization in 2014.

The number one answer was Customer Experience.

 

Friedlein predicts that ‘customer experience management’ (CEM)

By |May 23rd, 2014|Article, Blog|Comments Off on The Future of Customer Experience Management
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