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Use Data to Add Value, Not Alarm Customers

There’s a fine line marketers must walk when providing a customized experience for visitors on an ecommerce website. Too much customization and you may annoy visitors (or worse). Too little customization and you’re leaving a lot of potential profit on the table.

A few weeks ago, I had the opportunity to travel to Coral Gables, Florida,

By |October 18th, 2013|Article, Blog|Comments Off on Use Data to Add Value, Not Alarm Customers
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