The Three E’s – Enable, Enhance, Ensure

In my last post on 8/8/13 I pointed out that Amazon doesn’t optimize for percentage margin. That’s significant because it allows Amazon to lower prices as far as they want. But if we examine the bottom line of digital retailers, they appear to be healthy. How is it possible to remain profitable in a market

By |August 26th, 2013|Article, Blog|Comments Off on The Three E’s – Enable, Enhance, Ensure

If You Can’t Beat Them…

If your business depends on online sales and marketing, this statement from Amazon’s CEO, Jeff Bezos, given during an interview with the Harvard Business Review, should certainly catch your attention: “Percentage margins are not one of the things we are seeking to optimize.”

Are you getting that? The largest online retailer in the world isn’t worried

By |August 8th, 2013|Article|Comments Off on If You Can’t Beat Them…
Client Service Request